Our mission
At Croix, our mission is to elevate everyday wellness by transforming the water you use daily — starting in the shower. We believe that clean, healthy water is the foundation of vibrant skin, stronger hair, and better living. That’s why we’re on a mission to remove unfiltered tap water from your life — one shower at a time.
The Science
Our filters use high-performance materials that target the contaminants hiding in your tap water. KDF (Kinetic Degradation Fluxion) uses an oxidation-reduction reaction to neutralize chlorine, reduce heavy metals like lead and mercury, and limit the growth of bacteria, mold, and fungi inside the filter. Combined with Calcium Sulfite and activated carbon our filters are designed to remove chlorine and other contaminants at high temperatures and rapid flow rates.
Our Future
We plan to offer a wide range of products all designed to elevate home wellness. Everybody deserves to have clean water to drink and bathe in, we plan on creating the most beautifully designed products which help you look and feel your best.
